Written By Tommy Phan | Marketing Strategist

As a marketing strategist at Content Culture and a college senior passionate about mental health and brand storytelling, I recently had the opportunity to create something I’m really proud of: a full branding and content package—alongside a resource hub I call the Mastery Vault—designed to make marketing feel less overwhelming for wellness brands and therapists.

Here’s how this came together and why it matters.

Why I Created This Marketing Package

Many of the therapists and wellness providers I've came across on LinkedIn and social media seem to struggle with their branding, marketing, and how they position themselves for client and audience outreach. My goal was to create a marketing system that would:

• Clarify their brand identity
• Provide done-for-you visuals and templates
• Include guided tools to make content creation feel intentional and empowering—not draining

What’s Inside the Marketing Package

Using Canva (my go-to platform for design and collaboration), I built three tiered packages that cover:

✅ Brand Board + Visual Identity
✅ Social Media Templates
✅ Lead Magnet Design
✅ Content Calendar Starter
✅ Scheduling and Analytics Tools

Each package scales based on the client’s needs—whether they’re just getting started or ready to step up their online presence. Think: strategy meets sanity.

Introducing: The Mastery Vault

Alongside the package, I developed the Mastery Vault—a private Canva folder packed with client education tools, plug-and-play templates, marketing workflows, and mindset reminders. It’s meant to be the “backstage pass” to sustainable content creation.

What’s inside:
🎯 Content Calendar
🎯 Template of Designs
🎯 Paid Google and Meta ads slide deck
🎯 Questionnaire for Wellness professionals 
🎯 Mental health marketing tips

This vault isn’t just a bonus—it’s the bridge between strategy and execution. It gives wellness professionals the confidence and clarity to show up online consistently, without the burnout.

PURCHASE THE MARKETING MASTERY VAULT TODAY!

The Takeaway: Strategy Should Feel Supportive

Marketing doesn’t have to be chaotic. When you pair clear brand strategy with easy-to-use tools, it becomes something that supports your mission—not distracts from it.

If you’re a wellness practitioner, therapist, or creative entrepreneur looking for aligned marketing that actually works with your energy, let’s chat. This package is more than pretty graphics—it’s a mindset shift, and I’d love to share it with you.

Let’s build something calm and powerful!

DM me or connect via https://calendly.com/2003tommyphan to explore the package that’s right for you.